Turning a $70 million blush formula into contour Rare Beauty is massively popular for multiple reasons. First, the brand was founded by actor and musician Selena Gomez. Her countless fans — 421 ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...