If the industry is serious about better health outcomes at lower total cost of care, it needs more than a rebranding exercise. It needs to redefine the underlying business model. There is nothing ...
The Thames Valley District School Boards spent more than $52,000 for transit and billboard advertising featuring its new logo last year — a rebranding presented as being nearly cost-free.
"The chain has about 850 restaurants. Even a light rebranding probably costs about 10 million rubles ($160,746) per point. That is, almost 10 billion rubles in total for the chain," Goncharov said.