Levi Roots is one of UK television’s most successful entrepreneurs. Best-known for pitching his Reggae Reggae Sauce on Dragon’s ...

Reggae singer and chef Levi Roots strummed his way into the Den asking for £50,000 to manufacture his spicy Reggae Reggae Sauce. In return Levi (real name Keith) was offering 20% of equity in the ...

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Reggae singer and chef Levi Roots strummed his way into the Den asking for £50,000 to manufacture his spicy Reggae Reggae Sauce.

Levi Roots just entered the Celebrity Big Brother 2024 house alongside the likes of Sharon Osbourne, Louis Walsh, and Fern Britton – but how did he fare on Dragons’ Den and what has he done since?