A new wave of positive-impact experiences in northern Finland is finally allowing the Sámi to benefit from the tourism boom.

Like any good origin story, exactly how the Fur Rendezvous Festival’s annual Running of the Reindeer event came to be depends on who you ask. There’s no argument over who came up with the idea.

I pitched in, winding up some of the line and then later, cinched down some of the reindeer skins that covered ... they lunged. The sled started to slide sideways and I thought to myself: This ...