Citing the "unmatched inspiration" that he delivers to his fans the world over, Nike honors Roger Federer with a new TV commercial aimed at the faithful. Witness "The Roger Effect" in full flight.

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger ... Federer and Elmo playfully clearing up any confusion around On's brand name and logo ...

Biggest upset of Day 1 at #Wimbledon happens before a ball is struck on Centre Court: Roger ... "So the RF logo is with Nike at the moment, but it will come to me at some point," Federer said.

Tennis fans used Roger Federer's and other superstars' old kits as examples to express their disappointment with Nike's rumored collection for the 2025 European clay swing. They felt the company ...