Yet as for its most recent sale of the 65-year-old Venezuelan rum brand, Diageo shared its reasons were strategic. "The sale of Cacique reflects Diageo's strategy of maintaining a sharp focus on ...

Fortitude Drinks, the distribution arm of Fortitude Spirts Group has secured exclusive distribution rights for the Venezuelan rum brand Pampero in the UK. This partnership will provide UK ...

Cacique, an iconic rum brand with a rich 65-year heritage, holds a strong consumer base in Spain and Venezuela. This divestiture aligns with Diageo’s focus on optimizing its portfolio by ...