These days, buyers do their own research. They don't talk to salespeople until late in their purchasing process. The traditional sales funnel we all grew up with—that neat, linear process that moves ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can ...