While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer needs, marketing-sales alignment and data driven strategies, they diverge ...

Below, I have listed five alternative CRMs that placed higher than Salesforce on my best CRM software list due to cleaner, more user-friendly interfaces and tools and offering better value.

AI is accelerating the evolution of customer relationship management (CRM ... value to the organization in areas of customer satisfaction, automated business processes, and enhanced sales ...