One of the root causes of productivity and performance issues is the lack of alignment regarding vision, strategy, and goals. It results in ineffective marketing automation, inconsistent messaging ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...

Retail & Experiential Marketing at Nissan Motor Corporation offers insightful perspective on the interdependence of marketing ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

Focusing on three trouble spots for business marketers, the "2020 B2B Marketing Trends Report: Brand, Content, and Sales-Marketing Alignment," released by ON24 and NetLine, examines the difficulty in ...

Do be concise. Most customers don’t need to know the history of the watch and how the watch was made when they ask what time ...

Nimble, the award-winning CRM designed for small businesses, sales teams, and marketing professionals, is proud to announce ...