Which is why it's critical that you understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills, whether you're trying to motivate an underperforming rep, ...

I have done a lot of hiring for different marketing roles in growth-stage companies over the past several years, and I have learned a lot about what "soft" and other skills I need to look ... Because ...

Kellogg’s executive education sales and marketing programs combine the latest thinking with ... helping you develop the knowledge, skills and discipline needed to show up, stand out and break through ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

Debates about the balance between short-term tactics and long-term brand building feel perennial within marketing, but could a skills shortage be putting added pressure on businesses striving to ...

GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across ...

But they are also able to work independently as the situation demands. A career in technical sales and marketing combines science and chemistry knowledge with people skills and business acumen.

In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...

Many marketers feel they lack certain skills and knowledge, with Marketing Week’s exclusive 2025 Career & Salary Survey consistently highlighting concerns about widening knowledge gaps across ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.