Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Enter Plan B: taking a closer look at the basic marketing strategy fundamentals that drive tactical decisions. Though there are many tributaries leading to the ultimate performance of a campaign or ...

Content strategy refers to your overall vision and goals for content – a content marketing masterplan, if you will. A content plan is a tactical tool that helps to implement your strategy.

In our 'Marketing Excellence ... so why should the strategy brand planning process be any different? So what can we do to deliver that 'killer' strategic brand plan? Firstly, we need to know ...

This means that market segmentation, dividing an audience into smaller groups with similar characteristics, remains crucial for effective YouTube marketing. What’s new about this strategy?