Driving a segmentation into media requires both art and science. Data-driven planning and addressable media are changing the face of targeting, but a lot of media consumption remains "non-personally ...

For a scalable segmentation scheme, consider a two-level strategy: Use coarse-grain segmentation to sort leads into major business ... Size needs to be segmented into ranges, such as "$100-$500 ...

(Data West Research Agency definition: see GIS glossary ... Event features, the segmentation points, are not stored in the geometry of the coverage but are derived as needed.

Email segmentation is a tried-and-true tactic for maximizing email engagement ... Kate Nowrouzi is the VP of deliverability and product strategy at Sinch, a provider of SMS, voice, video, and ...