With HCP access data as an input for segmentation, targeting, and engagement planning, Pulse provides immediate value for commercial operations and data analytics teams. * Delivered quarterly ...

With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.

Segmentation is a very essential part of the ... Categorizing them into specific targeting buckets and then adding additional variables, which can then be collated into different segments.

From Nielsen ratings to first-party data and post-campaign reports, here's how radio can prove its worth and earn more from advertisers.

Wiland's MarketSignals is now available as a connected app on Snowflake, delivering predictive insights and precise audience ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

The partnership is another proof-of-concept for Adobe’s CDP, which has attracted brands such as Coca-Cola, agencies such as ...

Targeting the right products at the right ... For a small business, using segmentation to target a smaller group of customers could give them a higher chance of business survival.

Segmentation—the process of identifying specific customer groups—is imperative ... Although that approach can be useful for marketing, it is far less effective for informing messaging and for ...