As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience ...

In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on ...

Sephora and Ulta are two industry-leading beauty product retail stores with quality products, enticing loyalty programs, innovative technology, sustainability efforts and in-house beauty services ...