Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio ...

Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand?s logo and have it delivered, marking the return of last year?s successful ...