Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio ...

To make Share a Coke fresh again for Chinese teens – who culturally prefer waters, teas, and local brands – would require a completely new approach. And with no new news, it would be an exceptionally ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The activity all forms part of Coca-Cola's wider "Choose Happiness" marketing campaign, which launched in Great Britain in March. The launch of the campaign coincided with Coke moving to a "one ...

For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...