Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync ...

By embedding lyrics on Coke products, the bottles and cans become a vehicle for self-expression. The Lyric bottle campaign allows drinkers ... with the juicy heart of a song. The sharing is not based ...

Coca-Cola has been a pioneer of audience engagement through innovative media solutions, which breaks the category clutter and enables Coca-Cola to be the top-of-mind brand among its target audience.