Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync ...

Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...

Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand?s logo and have it delivered, marking the return of last year?s successful ...

"At that time in the US, Coke Cola was running this 'Share a Coke' ad campaign. Basically, they printed a bunch of labels on their bottles that said 'Share a Coke with *Person's Name*." ...

Coke says it was to increase London's happiness level by giving away cans of the drink at major transport hubs and from Coke-branded taxis. The brand also plans to surprise people having their ...

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink ...