This marks the first time the island has been included among the world’s top regions. “Using the momentum, we want to make efforts to promote the Shikoku brand and raise its international ...

A commercial production by Shikoku: Every journey unveils a new world Venture to Shikoku, where every path leads to a new discovery. From sacred pilgrimage trails to untamed nature and rich ...

Henro, a pilgrimage of 88 temples in Shikoku, is a tradition with a long history. It attracts 150,000 people from all over the world annually. Calling these pilgrims "o-henro-san," or those who ...