WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 ...

WPP has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand ...

This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...

FLC Marketing Group's Nidhi Sehgal says the future of brands is integrated shopper and experiential marketing.

This year, the liquor industry has won big at the Shop! ANZ Retail Marketing Awards, with Sapporo taking home Best in Show ...

Hisense has announced the appointment of Michelle Wee as General Manager of Marketing for Hisense ANZ. Prior to joining ...

"It's worth taking a few minutes to unsubscribe from it all." Shopper warns of sneaky email trap after trying to opt out: ...

ARISTID Retail Technology announced today a project to modernize the promotional production and communications systems at ...