To boot, Reels gives Instagram's relatively older audience of boomers, Gen X-ers, and late-adoption millennials a way to engage with the hot new short-form video format trend without needing to ...

Reels are also increasing overall app engagement and we believe that we're gaining share in short-form video too." Reels aren't just doing well because we're seeing our friends and favorite ...

Shutterstock Dubai: Facebook’s parent company, Meta, is reportedly considering separating the Reels feature from Instagram and launching a separate app for the short-form video feature.