People attempt to relieve this tension in different ways, such as by rejecting, explaining away, or avoiding new information. Everyone experiences cognitive dissonance to some degree but that ...

Modes of Dissonance Reduction Cognitive dissonance research has identified numerous ways that people caught in this uncomfortable situation can try to reduce the discomfort (McGrath, 2017).

Leon Festinger, a social psychologist, known for developing the concept of ‘cognitive dissonance,’ said, “When dissonance is present, in addition to trying to reduce it, the person will ...

Cognitive dissonance is an adaptive, universal mental strategy that allows us to live with most of our decisions and still sleep soundly at night. But how we choose to reduce it — or live with the ...

Establishing and adhering to a set of clear investment rules based on objective criteria can reduce the likelihood of decisions driven by conflicting emotions or beliefs. Cognitive dissonance can ...

Motivated reasoning can function to reduce cognitive dissonance. Why do people believe in conspiracy theories? Created with Sketch. People can be drawn to conspiracy theories for several reasons.

Do you have a case of cognitive dissonance? Cognitive what? You may wonder why we’re asking if you have a case of cognitive dissonance. We’re asking because it’s common and ...