A good motto or slogan can be a very powerful marketing tool. But as brands evolve, their old corporate catchphrases aren't always fit for purpose, despite being carved into the minds of millions ...

A good motto or slogan can be a very powerful marketing tool. But as brands evolve, their old corporate catchphrases aren't always fit for purpose, despite being carved into the minds of millions ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share ...

These simple phrases offer a company the ability to connect with customers and quickly define what they're about, creating a brand identity. The famous company slogans that you hear on the radio ...