Do small businesses need a marketing plan? Yes. For you to maximize your marketing investment, you must have a marketing plan in place. It doesn't have to take weeks, and it doesn't have to be ...

You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool you can't afford to be without. Branding might not be your first priority ...

Small business personnel seldom take the time ... Key takeaway: When developing your marketing plan, you should know why a ...

A well-written business plan should include details about your business's goals, products or services, and finances. Many, or all, of the products featured on this page are from our advertising ...

Here are a few extra tips for creating a small business marketing plan from a previously recorded webinar. It’s a valuable resource for getting results from your plan in 3 simple steps.

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...

Mastering new ways of spreading the word about your business will be esssential for every entrepreneur in the not-so-distant future. Here are some first steps.