How a simple line drawing of a smiley face became a global shorthand for brands to connect with people on an emotional level When Franklin Loufrani trademarked the now iconic smiling face symbol in ...

the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, ...

The sugary pink Smiley chair is covered with round yellow sockets in a visual ode to the universally recognisable smiley face ...