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This “conversation” is what makes social media so different from traditional forms of institutional communication. And, just like any communications strategy, it is important to have well-thought-out ...

A successful social media strategy always requires resources – research, clearly outlined goals and objectives, tactics and dedicated effort. Often, the most effective social media strategy will be to ...

Since its inception, social media has been touted by some as a way to bring people together, even to collaborate and advance revolutionary causes. But research from the University of Kansas has ...