Dramatic changes in technology and in the media's role in converging technologies require new management and leadership techniques and paradigms. This course aims to give students a survey of some of ...

That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about ...

Also, if you use a social media management platform — such as Hootsuite, Buffer or monday — look for someone who has experience with that tool. Why? Knowing the right social media platforms for your ...

Hootsuite, a leading software provider in the social media management space, recommends the following action plan to build an SMM campaign that has an execution framework as well as performance ...