Announce "breaking news." (Tip: Have a plan for handling bad news or negative press.) Track metrics. Measurement is the only way you'll know whether you're meeting objectives. And it will give you ...

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for achieving business goals. It opens the gateways to connect with an array of ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

A full 80% of business executives say social media is an absolute necessity for their business, and 91% of executives say they plan to increase their social media marketing budgets. Now, let's discuss ...

Social media is the new front door for small businesses — forming an integral part of any business's marketing plan. Man ...

Sprinklr even has a customer service solution that can be combined with a social media management plan. Just as trending topics are constantly in flux, social media marketing trends continue to evolve ...

The marketing plan puts that into action by commissioning ... This could be TV ads, or it might be social media accounts focused on home renovation and DIY. Now that you know your goals and ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

A content calendar helps you stay organized and connect your social media with marketing plans. Plan to coordinate themes and avoid last-minute scrambles. Automation tools can help with scheduling.

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...