Design was the forte of Soichiro Honda, the founder of Honda Motor Co., so it’s hardly surprising that a letter bearing his handwritten signature has turned up that expresses his deep ...

Founder Soichiro Honda targeted the American market as the most important nut to crack, leading to generations of iconic nameplates like the Civic and Accord being among America's best-selling ...

Founder Soichiro Honda targeted the American market as the most important nut to crack, leading to generations of iconic nameplates like the Civic and Accord being among America's best-selling ...

As long ago as the 1950s, when Honda was only a few years old, the company's founder, Soichiro Honda, bemoaned the limited growth opportunities in "little Japan," declaring that Honda Motor must ...