shop the concise and definitive 'Best of K-Beauty' award winners; or leave it up to Soko Glam entirely and order an already curated 5-Step or 10-Step Korean Skincare Routine based on your skin type.

It's also about deep hydration and using products that are gentle for your skin," says Charlotte Cho, co-founder of Soko ... to K-beauty's popularity in the U.S., coined the "10-step Korean ...

YouTube is full of videos promoting 10-step skincare routines ... co-founder of Soko Glam, a company that specialises in Korean beauty products from sheet masks to cleansing balms, has been ...