In 1962, an experiment on the television show Candid Camera showed several participants in an elevator, facing backward ...

Solomon Asch, also born to a Polish-Jewish family, arrived in the United States in 1920. He was based at Swarthmore College, Pennsylvania, when he conducted the experiment for which he is best ...

Exactly what is the effect of the opinions of others on our own? In other words, how strong is the urge toward social conformity? The question is approached by means of some unusual experiments ...

Like Solomon Asch’s study on conformity at Swarthmore and Stanley Milgram’s obedience tests at Yale in the years prior, Zimbardo’s work was seized upon as an answer to the most baffling ...

Are you a conformist controlled by groupthink? What got us thinking about this is how social influence can impact our decision-making. Conformity and groupthink are aligning one’s attitudes ...