The brand quickly rose in popularity with its playfully ominous public service announcement-style commercials ... In 2013, Stride gum partnered with another icon, Sour Patch Kids.

In 2013, Stride collaborated with Sour Patch Kids and in 2016, orchestrated a skydiving stunt on FOX to promote the heaven-sent nature of its gum. By the end of 2018 however, there were signs of a ...