In return, high profile coverage of sport ensures a high profile for their companies and products. In this way, sport – particularly elite sport, the media and sponsorship are interlinked.

The best Olympic logos of all time, according to design experts The real Olympic blood sport? Debating the official logos. The biggest rebrands of the decade have this visionary designer in common ...

Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals how much Coca-Cola, Nike, BP, and other companies spent creating their logos. But you'll be surprised which ...