Certainly, e-commerce players who make returns easy can win new customers and keep ... Offer flexibility, including the option to return in-store Our research found that consumers place a high ...

There’s nothing worse than having to dig through a pile of receipts in the store trying to find the right one only to realize you don’t have one for the item you’re trying to return.” ...

“Returns are a big element of the customer experience in retail, both in-store and online,” says Melissa Archpru Akaka, associate dean for research at the Daniels College of Business at the ...