The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Implementing the segmentation strategies outlined in this article will help you target your audience more effectively, leading to higher engagement rates, increased customer satisfaction ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Historically, target segmentation is reliant on consumers’ stated responses within an artificial research environment, asking questions about their attitudes... We’re long-term subscribers to WARC and ...

Understanding the 'culture + identity' traits of valuable advertising communities in the US defined by their ethnicity or sexual orientation is key to successfully communicating with them. People ...

The main aim of businesses with segmentation is to divide mass markets. Businesses do this to target the right products at the right people, to satisfy customer needs, and to increase sales and ...