There is perhaps no more divisive vehicle on the market than Tesla's Cybertruck and now the Texas-headquartered brand wants to make its all-electric pickup more accessible by launching a cheaper version.

Tesla has introduced a cheaper, entry-level Cybertruck — and by all accounts, it's still not looking like a great deal.

Tesla (TSLA.O), opens new tab on Thursday said it has launched a new version of Cybertruck in the United States, priced at $69,990. The new Cybertruck long-range variant is the cheapest among the three models it currently has in the U.