In an office in downtown San Francisco, Sarah, the founder of a promising tech startup, finds herself daunted by ...

Among staff and customers, the concept of outsourcing has acquired a decidedly negative connotation, not least because of its intimate ties to numerous cost-cutting initiatives and millions of ...

In an office in downtown San Francisco, Sarah, the founder of a promising tech startup, finds herself daunted by administrative tasks. Her ideas for an app are constantly interrupted by the need ...

The reality is that CFOs can recommend a lever for marketing that they've used for other disciplines: outsourcing—also with new service models, such as B2B marketing as a service (MaaS). MaaS brings ...