This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

Hero MotoCorp has announced a collaboration with Thums Up and introduced a special edition of the Mavrick 440. Christened the Mavrick 440 Thunderwheels, it serves as a limited-edition version of ...