Dan Lovinger, the executive vice president for advertising sales for NBC, said in early March it had surpassed $1.25 billion (132 billion yen) for Tokyo, which already was an Olympic record.
Every Olympics has its breakout athletes, many of whom turn out to be long-term forces in the sport. You may remember some, like Katie Ledecky and Ashton Eaton at the 2012 Games or Andre de Grasse and ...
After Kevin Hart and Snoop Dogg provided some viral moments during the 2021 Olympics in Tokyo, NBC is hoping the expanded celebrity cameos will lead to higher viewership. The network is coming off ...
There will be five (well, actually six) new sports added to the programme at the Tokyo 2020 Olympic Games. The International Olympic Committee (IOC) considered multiple factors when deciding which ...
Kevin Durant scores 29 points and joins Carmelo Anthony as the only 3-time men's gold medalists in Olympic history as ... Team USA routs Iran for first win in Tokyo With Damian Lillard's 21 ...
The 2024 Paris Olympics has been a great success for NBC. After years of declining interest and ratings and a global pandemic postponing the Tokyo Games, this year’s event in Paris has brought ...