Toys "R" Us just released its first AI-generated ad using Sora, OpenAI's text-to-video tool. Sora is not yet publicly available, but the toy company's creative agency, Native Foreign, has "alpha ...

Toys R Us says Amazon, Walmart, and Target discounted toys so steeply over the holidays that the toy chain couldn't compete. Toys R Us relies "exclusively on toys for profit," whereas Amazon ...

For decades, Toys "R" Us was not only one of the top toy retailers in the United States, it was one of the top retailers period. Until it suddenly wasn’t. Toys “R” filed for bankruptcy in ...

"Consumer demand in the toy category and for Toys 'R' Us remains strong and we will continue to invest in the channels where the customer wants to experience our brand," a Tru Kids spokesperson ...

Lietz, Nori Gerardo, Erica Segall, Alejandro Botto, and Terrence Shu. "Toys 'R' Us: Come Buy My Toys." Harvard Business School Case 220-023, October 2019. (Revised June 2022.) ...