To help marketers navigate the platform better, Semrush created an infographic (below) covering the 12 key metrics to track in Google Analytics. The infographic, which was based on this blog post, ...

you can track your video views, as well see a bigger picture of how people are responding to your videos. For instance, are they watching it to completion? If you want to fine-tune your Twitter ...

The transition to Google Analytics 4 (GA4) marks a significant change in how businesses track, measure, and analyze their website and app data. Search Engine Land offers in-depth insights and ...