Following is a transcript of the video. Narrator: Would you ever consider paying $34 for a lighter? What about $125? That's the price range of a Zippo lighter. Expensive? Yes. But people insist ...

Zippo Manufacturing Co. claims that its Virtual Zippo Lighter is the most popular free, branded iPhone application ever. The lighter giant tapped Moderati Inc. for the creation of the application, ...

For most of us, a lighter is a cheap $2 plastic tool that serves a purpose, and little more. Some of us may go so far as to have a nice Zippo, or perhaps a windproof lighter for better outdoor ...

Lighter company Zippo is turning to social networking to reconnect with younger consumers who are increasingly smoking less. ShareThePain.com and its counterpart #ShareThePain, which launched last ...

The Virtual Zippo Lighter application for the iPhone and iPod touch is offering users in-application purchasing of premium licensed skins in more than 72 countries worldwide. Developed by ...