This methodological approach emphasizes gathering rich, nonnumerical information through methods such as interviews, focus groups, observations and content analysis. In qualitative research ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

Edmondson, Amy C., and Tiona Zuzul. "Quantitative and Qualitative Methods in Organizational Research." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

It is taught by qualitative research experts who have experience of using the methods they teach. It covers the full cycle of a field-based qualitative research project: from design, to data ...

Further, you will be able to analyse, interpret and replicate published research using quantitative research methods and will acquire sufficient technical competence in using SPSS to perform a range ...

You'll learn both quantitative and qualitative research methods, but you'll have the opportunity to specialise in one of these if you prefer. You can choose to complement your methods training with ...

Questionnaires - this is when people are asked what they think. Questionnaires are good at finding out opinions, but they may be less accurate when looking for facts. Field sketches and ...