The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...

Since most enterprise sites use templates or widgets that can generate errors across thousands or millions of pages, effective segmentation helps quickly locate and fix issues at scale.

Artificial intelligence (AI), often used as an umbrella term to describe types of technology that ... and execute campaigns in three main areas: segmentation, tracking, and keyword tagging.

The Growth Lab's Research Seminar series is a weekly seminar that brings together researchers from across the academic spectrum who share an interest in growth and development.

Businesses segment markets for a range of reasons. The main aim of businesses with segmentation is to divide mass markets. Businesses do this to target the right products at the right people ...