After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available ...

While the sneaker industry got their first look at the Under Armour ECHO at NBA All-Star Weekend via brand partner and Golden ...

Las Vegas Aces guard Kelsey Plum shined on opening night in a pair of custom Under Armour "All the Smoke" PEs on Tuesday night. Hosting the Phoenix Mercury at the Michelob Ultra Arena in Las Vegas ...

The color of the cleats draws inspiration from the beloved mascot, incorporating a ton of (literal) bells and whistles all ...

Bryce Harper's love affair with the Phillie Phanatic continued at Monday's home opener, where the Phillies first baseman wore ...

Under Armour and Phillies' star first baseman Bryce Harper have been a perfect partnership so far. Whether you're a baseball ...

To celebrate MLB Opening Day, Under Armour has designed a custom-designed pair of "Phantastic" cleats for Harper, paying homage to his love for the legendary Phillie Phanatic. The colorway ...

Meet Amir Khan, the Viral McNeese Basketball Manager Ahead of McNeese's second round game on Saturday afternoon against Purdue, Khan appears to have landed another big NIL deal with Under Armour ...

Under Armour is leveraging IBM Watson?s cognitive computing technology to bolster its UA Record mobile health application with a slew of features, including evidence-based sleep coaching and ...