Additionally, the company's target audience may be very niche, making it difficult to reach potential customers through mass ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

Inbound lead generation, in particular, can be a strong example of that. Within the marketing department, it's common for individual targets to ... Although the marketing team can create plenty of ...

We already know that understanding your audience as precisely as possible is paramount, but that's just the beginning. It's what you do with that knowledge that determines the success of your campaign ...

Morocco’s national Airline Royal Air Maroc and Brazil’s international tourism promotion agency Embratur signed a memorandum of understanding on Tuesday to strengthen inbound tourism to Brazil by ...