Spearmint, Watermelon, Ocean Blue, Blood Moon Burst, the ES-335 and its AAA figured maple siblings have never looked so ...

Now, for the first time, the technology is behind a new type of guitar that changes color as you play it. E Ink, a company specializing in electronic paper technology, partnered with the guitar ...

Gibson just unveiled a new addition to their Custom Color Series. The series now features ES-335s in striking new finishes.

True tastemakers, Cream Guitars is challenging legacy manufacturers by adopting cutting-edge technology that not only ...

The E Ink wrapped guitars feature seven colors and enables players to express themselves in unique ways. “We had the idea to break all the rules of the ... The Prism 3 technology is known for its low ...