An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

The common belief that viral content directly leads to sales is not just incorrect – it’s potentially harmful to marketing strategy. I caught Neil Patels Instagram reel explaining the truth of ...

It was through a publication on the social network X, where a man shared what the late Mexican singer Juan Gabriel looked ...