Global sports brand Puma released the ad for its latest slate of running shoes, which drew reactions from many, including WNBA stars and brand ambassadors Breanna Stewart and Katie Lou Samuelson.

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

上赛季WNBA的收视率创下纪录，这得益于星光熠熠的新秀阵容，凯特琳·克拉克是领军人物。印第安纳狂热队的比赛尤其吸引了大量关注，体育界对克拉克职业生涯的迷恋在她离开爱荷华大学后并未减退。

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...

ESPN/ABC will broadcast 26 WNBA games this season, including 10 for the Indiana Fever and nine for the defending champion New York Liberty and eight for the Las Vegas Aces. Thirteen of the games ...

MEDLEY, Fla. (AP) — Unrivaled, the 3-on-3 women's basketball league founded by WNBA stars Breanna Stewart and Napheesa ...

Although ad spending and viewership growth expanded across all women's sports, basketball made notable strides with both programming and star power. The decisive Game 5 of the WNBA Finals was the ...

The UConn women's basketball team starts its tournament run Saturday at 1 p.m. The game will be broadcast on ABC and played ...