and a "more energised" yellow spark icon. Speaking about the change, William White, the senior vice president and chief marketing officer of Walmart US, said in a press statement: "This update ...

And that’s thanks to the LEGO Icons Back to the Future set that has fans of the movie running to Walmart. It’s a best-seller on Walmart’s website and considering its discounted price and praise—575 ...

which the company described as an "updated brand identity," which would "better represent who Walmart is today," feature a thicker font, deeper blue background and a brighter yellow spark icon.

The last time Walmart rebranded was in 2008, when it dropped the punctuation between "Wal" and "Mart," which it had for 44 years. That year also saw the arrival of the yellow spark, an icon that ...